About the project
PACT is a SaaS service, an aggregator of messengers and social networks. It helps companies talk to customers across various channels from a single inbox. At the start — the team had a product, but no marketing as a function.
The task
- Build marketing from scratch
- Find a scalable channel for B2B lead acquisition
- Build the funnel from lead to subscription
What we did
- Ran Jobs-To-Be-Done interviews with existing customers — identified 3 key segments
- Rebuilt the landing page and onboarding around the largest segment
- Launched content marketing (Telegram channel + blog + LinkedIn)
- Deployed paid search on intent-based queries + LinkedIn Ads by segment
- Implemented a sales pipeline in HubSpot, set up automations and attribution
Result
- 2,700 leads in a month at peak campaign
- Marketing became the primary pipeline source (previously — outbound through sales reps)
- Sales cycle shortened thanks to in-funnel qualification